Barkful was born from the need of a pair of dog parents trying to take things into their own hands in terms of their dog's health. This is a company focused on producing healthy, 100% human-grade dog-food. No yucky fluff, just all the nutritious stuff. They're currently based out of Atlanta, GA.

In preparation to launch nationally, Barkful requested their brand's character to feel natural, but also have a playful heart.